Juh Leidl
I’m an illustrator, art director, and graphic designer with a degree in Fine Arts from the State University of Campinas (Unicamp, Brazil). With over 30 years of experience in creation, design, and art direction, I’ve developed visual projects for fashion, beauty, and music brands, as well as branding and cultural campaigns.
My artistic journey began early. At 14, I received my first gold medal from the Children’s Art Gallery in Zánka, Hungary. During my Fine Arts studies, I took part in several group exhibitions at the Unicamp Gallery and other venues in Brazil, and contributed to the “Dalí Monumental” exhibition at the Museum of Contemporary Art of Campinas (1998), curated by Vania Lucia de Oliveira Carvalho. Later, I completed a postgraduate program at the Panamericana School of Art and Design in São Paulo.
I grew up in a family of artists, my uncle, Raul Porto, was part of Brazil’s Concrete Art Movement, and my father, Mauro Soares, was a Pop Art painter. Their influence remains visible in my work, in the balance between color, structure, and emotion that defines my visual language.
For over two decades, I’ve worked with art direction, graphic design, and branding, creating campaigns, packaging, and brand identities for clients such as Revlon, Australian Gold, and Marcia Mello. Alongside this career, I’ve maintained my artistic practice, with notable pieces like the series “Faya”, developed under the guidance of master Ingres Speltri, an exploration of light, texture, and form inspired by artists such as Gustav Klimt and Manabu Mabe. My work “Feel” was selected by curator Leda Maria for the Women in Art 2013 exhibition at Ward Nasse Gallery (New York), where I was a member until the gallery’s closure.
In 2025, I received an Honorable Mention and nomination at the 8th Professional Music Awards (Brazil) in the Design category, a recognition of my work in art direction and visual design for music projects.
Today, I move fluidly between digital art, illustration, and strategic design, combining aesthetic sensitivity, technical mastery, and conceptual vision to create images and identities that connect emotion, storytelling, and visual purpose. My current focus is on visual projects for music, film, and editorial, including album covers, posters, campaigns, and visual identities, always aiming to translate atmosphere, story, and feeling into image.
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Bachelor of Fine Arts majoring in
Painting and Computer Graphics
Universidade Estadual
de Campinas / UNICAMP
(1996-02).
Master of Fine Arts
Panamerican School of Arts
and Design
(2010-13)
